Posted to Twitter: “Man, Diablo III is super hard. I’ve been playing for 30 minutes and haven’t even defeated the login screen. #error37”

For some really, really good laughs, try the #error37 hashtag. If nothing else you’ll discover how very quick witted a lot of gamers are. But I suppose you need to develop that if you’re going to spend any time in that world.

I haven’t owned a game console since the ColecoVison I had way back when, just to give you and idea of how much I am into gaming (still have my box of cartridges for it though). This massive twitter howl of agony is interesting to me mostly to the degree it shows me where DRM is headed. There’s a saying about how passions increase in reverse proportion to the substance of the issue. That’s not always true, but it sure seems to explain why it’s the entertainment business that’s so hyper about losses due to theft of product.

Listen to me: you are selling entertainment. You need to be entertaining.

This first #Diablo3 screen seems suspiciously similar to Mavis Beacon Teaches Typing. #error37

Or at least as entertaining as your customers.

One does not simply login into #Diablo3

Damn you guys are hilarious…