Film is not dead: Demand soars for vintage cameras in developing trend

After fading in popularity, film photography is seeing a major comeback fueled by younger generations and social media. NBC News’ Gadi Schwartz takes us inside the developing craze with a story shot entirely on film.

If this means my favorite films and papers are coming back…good. But I doubt that. There’s more expense to starting up production again than any of the manufacturers would probably want to bear. But I would produce way more silver prints if I could have my beloved Agfa Brovira back in all its grades.

I never left film, though I adopted and have used digital since the first user level cameras were marketed. Digital has a place in my workflow, especially when I’m a working photographer on a news event or a wedding (or a class reunion like a few weekends ago!). But my art photography is almost exclusively film, and that almost exclusively black & white. If the objection to film is it can’t be as precise a representation as digital can with the latest and greatest digital cameras, then what of black & white photography. What of 2D photography? What of still photography at all. Reality doesn’t stand still and it isn’t 2D and we perceive it in color. By that measure my Tri-X Pan images are pretty far removed from reality. Why do I hold onto it, especially since it’s a lot more work than digital? Because it works for my art.

Marshall McLuhan famously said the medium is the message. But Picasso said it better: Art is a lie that makes us see the truth.

Well…the artist’s truth.

Black & white film has always worked for me as an artist. It lends to the image exactly the right “tone” for the feeling I’m trying to get out. I know what I’m doing with it. Whether I do it well or not is another matter. But I know what I’m doing with it. There’s a lot of reasons why someone would enjoy working with film. For me it’s a need. I never stopped.

I’ve been noticing this resurgence in film photography for quite a while now, and waiting for it to fade away again. But it keeps getting stronger, if the prices of film cameras are any measure. Now if I can just have my Fuji Neopan 400, my Kodachrome and my Agfa Brovira back. Oh…and Pakosol. And H&W Control film and developer. And how about Kodak Panatomic X…