Saw the following in my Google News stream, in an article about how Disney isn’t entirely happy with the money its making in the parks. This is about Disneyland but I would hazard a guess it also applies to Disney World…

The Walt Disney Company revenue grew as a whole, but further down in the report, Disney states that the Parks encountered an “unfavorable attendance mix” which it claims is the reason for lower Park ticket profits.

The report claims that per-capita ticket revenue was up due to Genie+ and Lightning Lane but quite offset by actual Disneyland attendance. This is most likely referencing the controversial and hot-button topic of MagicKey renewals, something Disney has remained very quiet on as of late.

If they still had the original Annual Pass system I’d still be a pass holder. But it seems as soon as Chapek got hold of the reins he wanted to eliminate the annual passes, and replace them with something more revenue enhancing. Thus, I wasn’t even alerted to when my pass was to expire. I knew when it was about to expire but I also knew there would be no more annual passes, but this new MagicKey thing which was hideously more expensive for less access than the annual passes were. So I bailed. I think a lot of people did. Now they’re not even for sale anymore, and probably when (if) they ever become available again they’ll be a limited number of them and you and I won’t get a chance to buy one anyway.

So that leaves us with the standard tickets. You buy one of those you are paying the max per day price, and only for the few days that the tickets are good for.

I bought two, thinking (incorrectly) that I’d still visit my favorite restaurants on my birthday week. As it turns out, they don’t let single diners make reservations at those spots anymore, but never mind… I bought two tickets, or rather, one ticket for two days at the parks. But you’re not actually getting two days, you’re getting two days in a five day window. You don’t have to use them on consecutive days, but you have to do the second day no more than four days after you use your first day.

I added the park hopper plus which allows me to hop to another park after 2PM, or visit a water park that day. (only Typhoon Lagoon is currently open), depending on whether or not the park you want to hop to is at capacity. At the moment you only need a park reservation for the first park you enter, not the one you hop to after 2PM, if you can. The water parks don’t need a park reservation currently.

So, two days within five days of each other, park hopper and water park option: grand total is 330 dollars. Well…and 22 cents. And you still need park reservations for whichever two parks you want to visit first on those two days.

I won’t go into how all this is so different, so Constraining, compared to before Chapek took over, but this is what’s being forced on the customers now, who previously had annual passes, or bought tickets as needed, and the uproar online at least is hot and furious.

So the per ticket revenue is down is it? Well I can’t spend any money on dining when I can’t get reservations. And if just getting into a park is this expensive, And complex, it sure isn’t fun anymore either. And that could be a problem.

I remember some years ago, I’m sitting in one of my favorite Disney bars, the Tune-In Lounge in Hollywood Studios. I’m talking to a man seated next to me who is taking a break from the family he’s with and we start talking about the cost of doing Disney. This was before Chapek started jacking up prices on Everything (including the ice machines in some hotels). He says to me…

You know, they talk a lot about magic here. Let me tell you how the magic works. You walk into a park here with maybe 100 dollars in your pocket, and you walk back out with maybe five. The magic is they make you want to do it again the next day.

But that was then. This is now.

I have seen this obsessive focus on profit margin at every little point no matter how trivial drag companies into the gutter. Disney is probably big enough they can survive on media revenue instead of what they used to make in the parks. But the parks used to be their big money makers and they’re not fun anymore, and the magic isn’t what it used to be.

I might not even go back next year. I’m doing it this year in large part to flip the bird at DeSantis and Florida republicans. But if Chapek is going to keep flipping the bird at park goers than why even bother.

But this year anyway, I still want to give some love to my inner Mouseketeer. It’s his birthday after all.