Who is “Lead America” I ask myself.

I’m insomnia flipping through the Facebook posts and for the third or fourth time this ad comes up again, for what appears to be a new political action committee. They say they want to bring the country back together. They say they want to reinvigorate the American Dream. Sounds vaguely familiar…

LEAD is a new initiative born out of a time-tested idea: that America is good and that the pursuit of the American Dream is as essential today as it has been at each critical juncture in the development of our nation. Oh really? I take note of the carefully curated images of middle class black families. See how inclusive we are? A flag waves on the banner. I dig a little deeper…

“Why am I seeing this ad”? is a function you can get to by clicking on the dots next to a Facebook ad. Occasionally it’s useful. This time it tells me that the advertiser was looking for viewers who had expressed an interest in the CIA and the FBI. Huh? When did I do that? Somewhere deep in my posts over the years and Facebook’s algorithm I suppose. But that’s interesting. I dig a little deeper…

A Google search turns up only their website. That in itself is significant. My browser protectors tell me it’s safe, but with the caveat that there are tracking cookies and I should proceed with caution. Fine. I take a look. I have two questions. Who are these people, and where is their money coming from.

The CIA/FBI links quickly become clear. The leads on this group are Mike Rogers, republican, a former FBI Agent based in Chicago, then a congressman and chair of the House Permanent Select Committee on Intelligence. So there’s that. He’s the chairman of the board. His wife is president of the group. “Kristi Rogers finds those homegrown values driving her work. Family, faith, and freedom are her cornerstones, and they have driven her to spend her life in the service of others and of her country.” Family, faith, and freedom. Yes, the checkboxes are all being ticked.

So I browse the rest of the cast of characters. Board member Laurie Michel “…is retired from a career as a senior government relations professional and advocate. She most recently worked as Director of Federal Affairs for The Port Authority of NY & NJ…” The port authority link tweaks a memory somewhere but I can’t place it now. A Google search turns up thousands in political contributions to republicans in Virginia. So that’s another checkbox checked. The Virginia republican party went off the deep end years ago.

Also on board is Allan Filip, who once served as Roger’s chief of staff. This seems to be a Mike Rogers house party.

It’s the Secretary of the board who is the Most interesting. “Thomas DiNanno is currently an adjunct Fellow at the Hudson Institute in Washington…” Oooohhh The Hudson Institute! Hudson was founded by Herman Kahn and other Rand Corp disaffected when Kahn’s book “On Thermonuclear War” caused some…controversy. Controversy? Think Dr. Strangelove…

Hudson Institute was founded in 1961 by Herman Kahn, Max Singer, and Oscar M. Ruebhausen. In 1960, while employed at the RAND Corporation, Kahn had given a series of lectures at Princeton University on scenarios related to nuclear war. In 1960, Princeton University Press published On Thermonuclear War, a book-length expansion of Kahn’s lecture notes. Major controversies ensued, and in the end, Kahn and RAND had a parting of ways. (From Wikipedia)

Seriously…so I’m told, some of Kahn’s book on nuclear war made it into the dialogue of Dr. Strangelove.

Hudson is like a whos who of presentable establishment rightwing nutcases (as opposed to the MAGA variety). And they make big money contributions to the cause. So now both my questions are answered, at least enough that I can see what’s going on here.

The backlash against the overflowing human cesspool that is Trump and company is worrying the establishment right. It’s turning off all the wrong voters. The well educated middle class white suburbia voters they depend on to keep their gerrymandered districts safely republican. So this is the soft sell response. It’s Reagan’s “Morning In America” all over again. We are good people, who just want the best for our country…

I told Facebook I didn’t want to see any of their ads. But this is instructive. This is an election year and they really want their congress back, especially to keep hold of the Supreme Court while a democrat is in the White House. They can’t control the MAGA, they know those babbling kooks will be out there all year long waving hysterical paranoid fantasies at everyone in earshot. They know that too much of that and they’ll lose congress again. So the right wing establishment will drug us with Morning In America. In Virginia Glen Youngkin showed them it can still work. One of the posts on their website referenced that election. It is very slick…

In the Virginia gubernatorial race, for example, we saw traditional kitchen table issues trump the D.C. narrative, which is becoming increasingly more important to voters. Terry McAuliffe leaned heavily on national messaging, largely reminiscent of the negative contrasts employed during the 2020 presidential election. The campaign focused more on drawing on hate on the other party than it did on what real changes will happen upon their victory. Glenn Youngkin’s message, on the other hand, centered largely on middle-of-the-road issues, which both political parties have often attempted to own for themselves. His voters and supporters were in search of a full and balanced education for their kids, a strong and stable economy, safe communities, and protections for their individual freedoms and choices. Rather than pushing trending topics and federal issues, Youngkin discussed problems that every Virginian family was dealing with, reinforcing his platform and campaign as the solution.

And just never you mind all that stuff about Critical Race Theory. See how neatly Youngkin’s racist appeal to white fright is tucked under a soft blanket of “…a full and balanced education for their kids, a strong and stable economy, safe communities“? It’s not racist to just want a Balanced education for your kids and Safe communities. Voting for the republican doesn’t make you a bad person… 

This is how the game is played. Ask those of us who fought them on Proposition 8.